A strategic approach to communications considers all your stakeholders, communications channels, opportunities and potential pitfalls, in the context of the broader environment. This planned and researched method supports your business plans and marketing efforts and creates capacity for responding to the unplanned.
The right message. The right people. The right time. The right place.
Combining 30 years of communications expertise, corporate savvy and nonprofit leadership, I have a proven record of managing issues, opportunities and change through strategic communications. I work side-by-side with clients, to tackle issues and opportunities head on with communications solutions to address their most important audiences.
When facing a hot issue, you need a partner who is cool under fire. My experience goes beyond executive counsel—to the media spotlight. From representing a company on a live Nightline broadcast, going head-to-head with renowned journalist Diane Sawyer, to serving as global spokesperson for a FORTUNE® 40 retailer, I have successfully navigated numerous public issues and opportunities.
Who doesn’t love a good story? A successful project starts with storytelling that resonates with key audiences—from investors and regulators to entry-level associates. I provide timely, strategic communications counsel to senior executives and boards of directors to help launch, transform and deliver on opportunities ranging from merger integrations and shareholder communications to internal organizational changes, culture shifts and transformational change initiatives.
Earning the support of news media or influencers is priceless. It starts with crafting a true, timely and relevant story. Those same stories, targeted to key audiences, can draw people to channels you own, like a website or internal communications platform. As a former journalist, I use a media mindset to craft pitches that are relevant to the news of the day and recognize the challenges of today’s slimly staffed news organizations.
In today’s world where everyone is listening and often sharing information, transparency and consistency are essential across all platforms and audiences. Internal audience buy-in is critical to managing growth and change. You need messaging that seizes opportunities and minimizes risk…no matter who is listening.
You have one chance to make a good impression, so it’s important to get the message right—from the start. From managing organizational change to launching exciting new opportunities, I’ll work with you to develop crisp, pragmatic messaging and a strategic path forward to help build, preserve and protect your reputation.